When visiting family during the holidays, you know how you get the question: “So, what do you do for a living?” It’s like clockwork, the same question every year.
But I don’t blame families for asking that question since, for startup founders or anyone building a business, that answer can drastically change every year. And with the 2020 we all just had, it’s a valid question.
So, to get to our news: Foxbox Digital has a new website. But most importantly, we’re upgrading and communicating how we’re helping our clients in 2021 and beyond.
And now it’s time for us to answer the question my family asks me every year:
What Does Foxbox Actually Do for a Living?
We're no longer just a React Native/Engineering shop.
When we started in 2018, our value proposition was simple: We are React Native experts who can do it for less. And at that time, that was exactly what we did. If you needed React Native programmers, you called Foxbox.
As we grew, we started to acquire more clients up the value chain, including clients who had bigger problems than needing a few engineers to build something. Through this evolution, our team and the diversity of our skillsets evolved as well. Also, it changed how we work and the value proposition for our clients. We are now aligned on the impact we make on the client, not just the software built.
We hired more engineers that aren’t React Native experts, and we hired Solution Architects with experience in a wide variety of technologies. Lastly, we hired Senior Product Managers that had experience navigating the complexities of the enterprise and mid-market companies, as well as experience with different types of technologies.
We are integral partners on digital transformation initiatives.
While trying not to fall into the buzzword trap like many others, we are part of our clients' digital transformation efforts. This recent telehealth project was exactly that: Digital Transformation. And we were an integral part of that initiative.
Our team has really stepped up to be critical members of companies accelerating their Digital efforts. We’ve had the wonderful opportunity to work on initiatives that drive real change within organizations. We are proud of that.
We’ve Expanded and Clearly Defined Our Service Areas
After a LOT of internal debate, here is how we are breaking up our core services. We believe these skillsets represents who we are and give us the best chance to help our clients succeed.
Our three core service areas (simplified) are:
- Product & Engineering - Product Design and Engineering across Mobile, Web, and eCommerce with React Native, Elixir, and more.
- Strategy & Advisory - Product Strategy and Technical Advisory.
- Cloud & Data - Cloud Computing, Infrastructure, Data, and AI.
In addition to product & engineering, we’ve always done strategy & advisory work too, but we never really called it out on any of our marketing materials or sales decks. It’s just something we did naturally.
Also, we are placing more skillset emphasis on cloud computing. At one point, I thought cloud was simply another buzzword. I was wrong. It’s becoming the core foundation of growing companies and legacy incumbents.
Utilizing cloud infrastructures along with native data and analytics tools makes sense for many companies. It’s all about impact, and investing in the cloud is the best way toward building long-term impact.
A Quick Look at the New Foxbox Digital
Our last redesign was actually 18 months ago. This honestly feels like it happened many years ago. When I looked up our last post, I couldn’t believe it was published in June 2019.
We’re happy to launch our new website.
A few things to pay attention to:
Simpler messaging. Coming up with a message at the top was a lot more difficult than I thought it would be. I wanted it to be bold and differentiated. We went through several variations, and in the end, we thought “we get it done” best represents who we are and how we can help our clients.
And to be honest with you, it’s the truth. We know how to get it done at critical times on complex projects. There is no one better than us at it.
More focus on client case studies and testimonials. Great things happen when you acquire more clients and do more projects: You have more ways of showing your work :)
We picked the select projects we thought created the biggest impact in 2020, and we showcased them.
We moved our core beliefs to the front page. It’s who we are, and we thought it was important for that to be on the front page.
As always, thank you for reading. I genuinely appreciate it. 2020 was one of the craziest years by far, and here is to hoping that 2021 is one of the best years for all of us!
Rob Volk is Foxbox Digital’s founder and CEO. Prior to starting Foxbox, Rob helped Fortune 100 clients, including Pfizer, USPS, and Morgan Stanley build and scale enterprise apps. He was the CTO of Beyond Diet and implemented technology that scaled to over 350k+ customers, and was the CTO and Co-Founder of Detective (detective.io), a venture-backed intelligence platform that amassed 200k+ users in a short time frame. Read more